For a California-based registered dietician and nutritionist, the task was to create a name to communicate her nutritional coaching services to a female audience. The answer was SheDishes, a slightly sassy, female-centric and concise platform.
Lucky + Me wanted a tagline to convey their mission of creating comfortable clothing that kids love to wear. Comfy Ever After communicates the brand’s product attributes in a succinct, memorable fashion.
A nutritionist was searching for an associative name to convey nutritional counseling to individuals, as well as her menu development and nutritional analysis services to medical centers and hospitals. The solution was Eathority, a commanding and conversational name.
For a content marketing pitch, the challenge was to create a platform for Educational Testing Services that targeted administrators, policy makers, teachers and parents with up-to-the-moment information. Syllabus: Now was a suggestive name that conveyed immediacy and relevancy.
When WPP was merging their two media giants, MEC and Maxus, they wanted a name that reflected their strategic positioning, Make The Future. A range of inventive and metaphorical options were presented. The process reaffirmed their affinity for WaveMaker.
For Wrigley’s new chewing gum, the name had to be playful and hard to forget. A range of distinctive and inventive options were developed.
For Tommy Hilfiger’s fragrance, the name had to convey its nautical heritage. A range of associated name options were developed that were evocative of oceans, boating and beaches.
Baker Hughes was searching for an associative name for their additive manufacturing and digital inventory services. The solution was Formyst, a distinct, succinct platform for telling a range of compelling stories.
