"EATHORITY"The challenge was to come up with a name for a nutritionist that spoke to:1. individuals looking to make healthy changes one bite at a time2. medical centers and hospitals in need of nutritional analysis and menu developmentEathority reflects the client's knowledgable and highly experienced background and establishes her as an expert in the field of nutritional counseling.
"SHE DISHES"The task was to develop a name and tagline that connected with the nutritionist's female target. She Dishes specializes in nutritional counseling for women who are pre-conception, pregnant, trying to get pregnant or post pregnancy.The name positions the business as a platform for educating women on making healthy food choices and helps dispel myths around food and eating as related to pregnancy.
"SYLLABUS: NOW"ETS (Educational Testing Services) is the creator of standardized tests. For this content marketing pitch, the challenge was to create a platform that positions ETS as an authority on education. The answer–Syllabus: Now, where teachers, parents, administrators and policy makers can discover and share the most up-to-date information on learning and education.
"VERBAL IDENTITY"You name it, I've named it. From SAP to Similac and many great companies in between, I've help them find that perfectly interesting, strategic and attention-getting name.
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